Introduction
Even though there is no official declaration that Tim Cook the successor is planning an imminent retirement, John Ternus is considered to be the long-lasting successor and Apple new CEO to make the correct decision for Apple.
In the middle of Apple’s fight back with Artificial Intelligence (AI), rumours of the replacement of a novel top management are circulating across the net. Tim Cook successor and Apple CEO, is nearing his retirement, and hence Apple is pinning its hopes on one of the engineers to drive Apple towards an increasingly altering tech landscape by taking his place.
John Ternus could become the New Apple CEO
- The 50-year-old engineer, John Ternus, who is currently the senior vice president of Hardware Engineering chief within Apple, is determined to be an essential part of the upper management of the organisation.
- Pressure to accelerate its AI roadmap, a zone where the Cupertino-based tech giant has increasingly lacked. Thus, the organisation has to sign a deal with Google, an arch-rival, for utilising the latter’s Gemini AI model to control its Apple Intelligence features along with next-gen Siri voice assistant.
- However, with the background of John Ternus in product and engineering instead of finance or operations, industry insiders anticipate Apple to shift towards a novel area within the AI period.
- With this, the rumours have gone viral and Tim Cook’s retirement stating that John Ternus will be taking the position of Tim Cook by becoming Apple new CEO, who succeeded Steve Jobs during the past decade and has played a significant role in navigating the company towards a splendid future.
- This move is considered to be a strategy to return towards a product-driven executive.
John Ternus, His Professional Background and Ability
- Role at Apple: John Ternus Apple’s hardware chief engineering within Apple, which involves AirPods, Mac, iPad and iPhone. Since 2001, he has been working with the company and has played a crucial role in the growth of the significant product lines, which involve the conversion towards Apple Silicon for the Mac.
- Maximised visibility: Recently, John Ternus has adopted a more public role, launching novel goods at the Apple keynotes and attending the launch events, which is considered to be the planned strategy to prepare him for a Apple leadership transition.
- Potential for long-lasting Apple leadership: At 50, John Ternus who might become Apple new CEO is the same age Tim Cook was when he took over the role of Apple CEO in 2011, which suggests he could serve long-lasting Apple leadership team, along with steadiness for the organisation.
Other Competitors
For Apple’s top job, the potential applicants include Greg Joswiak, Craig Federighi and Jeff Williams, even though John Ternus is being determined to be the leading contender for the everlasting role and the next Apple CEO.
Will Ternus assist Apple AI causes?
- The most current growth determining the profile of Ternus is an internal realignment, which positions hardware at the central part of Apple’s AI efforts.
- Currently, Apple has shifted its superior robotics work through the AI organisation within the hardware segment, which is being looked after by Ternus.
- This reorganisation indicates a plan towards incorporating next-generation AI straight into the upcoming Apple devices.
- While currently Google’s Gemini is driving Apple Intelligence, people could anticipate the next-gen iPhones, wearables and Macs to assist in embedding more AI within the items.
Potential future role of Tim Cook
After Tim Cook’s retirement eventually, he is expected to stay engaged with the organisation, probably as the chairman of the board, similar to other tech leaders such as Microsoft’s Bill Gates, Amazon’s Jeff Bezos, Netflix’s Reed Hashtags and Oracle’s Larry Ellison. Gurman stated that this consistency will be significant in navigating the presidency of Donald Triup through 2029.

