Healthcare Startup TRUE ARTIS Expands Aesthetic Surgery Network Across Delhi-NCR
Elective cosmetic procedures and non-invasive esthetic treatments in India have witnessed tremendous demand in the last decade. “Today, patients are increasingly seeking ethical, safe, and standardized esthetic journeys. In the past, patients have had to decide between large, impersonal multispecialty tertiary hospitals or small, independent private clinics that often did not have enough critical care infrastructure.
The healthcare startup TRUE ARTIS fills this gap and is revolutionizing the regional esthetic care ecosystem. TRUE ARTIS builds boutique, purpose-built surgical centers that combine the warmth and personalized care of specialized clinics with the clinical rigor and safety standards of a tertiary care facility.
Healthcare startup TRUE ARTIS is rapidly expanding its state-of-the-art esthetic surgery network across key suburban corridors in the Delhi-NCR region to meet the exponential surge in patient demand.
About TRUE ARTIS & Founders
TRUE ARTIS, a healthcare startup founded in 2025 by visionary entrepreneurs Ankit Joshi and Sandeep Upadhyay, is transforming the delivery of esthetic medicine across South Asia. The founders knew that aesthetic surgical care requires a fine balance of artistic precision, patient privacy, and uncompromising medical safety.
TRUE ARTIS is building purpose-built esthetic surgery hubs to realize this vision, including dedicated ultra-clean operating theaters, private recovery suites, and integrated ICU backup systems. Their clinical model is based on a multidisciplinary network of around 20 board-certified specialists, some of the best cosmetic surgeons in Delhi NCR available today.
The company’s operational success is powered by its proprietary in-house technology platform that handles every aspect of the patient lifecycle, starting from the initial digital consultation to transparent cost estimates to post-operative follow-up care. TRUE ARTIS integrates strategic digital marketing and seamless operational workflow to provide high clinical compliance, reduced waiting time, and fast market penetration throughout North India.
Growth of Investment and Valuation Metrics
Healthcare startup TRUE ARTIS has raised ₹11.4 crore in seed money to expand its infrastructure deployment and brand presence. The round was led by top VC firm Zeropearl VC and included participation from Eleven (backed by Sunil Sachdeva, co-founder of Medanta) and leading healthcare and consumer angel investors, including Arjun Vaidya, Dr. Dhruv Joshi, and Vivek Lohcheb.
This capital investment is directly supporting the expansion of the centers, technology development, and purchase of advanced medical equipment in Delhi, Gurgaon, and surrounding areas.
TRUE ARTIS Key Business Metrics
Metric / Parameter | Key Details |
Founders | Ankit Joshi & Sandeep Upadhyay |
Established | 2025 |
Latest Funding Round | ₹11.4 Crore (Seed Round) |
Lead Investor | Zeropearl VC (with Medanta co-founder group) |
Current Locations | Delhi & Gurgaon (Expanding across NCR) |
Patient Reach | 10,000+ Clients Served, 400+ Surgeries |
Customer Satisfaction Rate | 98% |
Visibility of Offerings and Processes: Closing the Clinical Gap
TRUE ARTIS’ delivery model is based on total financial and procedural transparency. The startup provides a range of surgical and non-surgical esthetic enhancements, including facial contouring, body sculpting, breast augmentation, hair restoration, and skin rejuvenation procedures.
Patients generally do not understand prices for private elective health care. TRUE ARTIS provides upfront transparency for procedures, such as male breast reduction. The cost of gynecomastia surgery in Delhi is transparent, inclusive, and free from hidden hospital overheads. TRUE ARTIS also provides affordable plastic surgery in Delhi, India, for those interested in full-body procedures and adheres strictly to international safety standards.
Surgery is not the only option. Non-surgical facial rejuvenation is as popular as ever in Delhi NCR. The network offers competitive and predictable pricing for Botox treatment. We only use FDA-approved formulations, and treatments are administered only by qualified practitioners.
These clinical outcomes are backed by strong partnerships with international medical device manufacturers. TRUE ARTIS utilizes state-of-the-art technology, from ultra-accurate laser systems to medical-grade surgical implants, to help patients recover faster and reduce downtime.
Furthermore, the rise in the share of cosmetic surgery medical tourism in India has further enhanced the network by drawing patients from other parts of the world seeking low-cost and high-quality aesthetic solutions due to these world-class clinical standards.
New Standards in Cosmetic Healthcare
TRUE ARTIS is a healthcare startup that is solving the long-standing problems of the elective surgical market in a systematic manner and setting new standards of transparency, patient comfort, and clinical safety.
The company’s expansion plan in Delhi-NCR is proof of how surgical expertise, hospital-grade infrastructure, and patient-first digital systems of a high order can transform the manner in which specialized healthcare is delivered. TRUE ARTIS is already a well-established name and is ready to lead the change in esthetic medicine in India and the South Asian subcontinent.
Frequently Asked Questions (FAQ's)
1. How to select the best plastic surgeon in Delhi for cosmetic procedures?
Check board certification (MCh/DNB in Plastic Surgery): check previous patient results and ensure that the surgeon operates in accredited centers with a full ICU and emergency backup.
2. What are the factors that affect the cost of gynecomastia surgery in Delhi?
Important factors include the grade of gynecomastia, the procedure used (gland excision, liposuction, or both), type of anesthesia, surgeon’s experience, and the facility’s infrastructure.
3. What makes Delhi-NCR a top destination for medical tourism for cosmetic surgery in India?
It provides world-class, board-certified surgeons, state-of-the-art medical technology, direct global access, and high-quality care for a fraction of the cost of Western healthcare.
4. What are the factors that determine the cost of Botox in Delhi NCR for non-surgical procedures?
The price will depend on the total number of units you receive, the areas being treated, the legitimacy of the FDA-approved products, and the clinical experience of the person injecting.
5. How does TRUE ARTISICITY hospital grade safety in esthetic surgery clinic centers in Delhi?
TRUE ARTIS provides tertiary-level surgical safety with modular operation theaters, HEPA air filtration, strict sterilization protocols, dedicated anesthesiologists, and integrated ICU backups.
