Eternal Appoints Naman Datta as Manager for Zomato Brand Ads
Eternal has formally named Naman Datta as Manager – Zomato Brand Ads. In his new position, Naman Datta will join the Eternal Marketing Team to manage brand monetization, non-endemic advertising collaborations, and media integration deals on the platform.
This latest addition to their workforce comes as part of the expansion of the inventory of commercial ad properties of the company. This effort is geared towards providing increased visibility of both the partners of the restaurant ecosystem and consumer brands within the fast-growing Zomato Advertising Business.
This decision is vital from the corporate organizational standpoint because the company is working hard to create high-value ad tech offerings. It is imperative to appoint media experts in order to maintain the competitive edge of the organization.
The inclusion of dedicated leaders in the Zomato Advertising Business is an important step that shows the desire of the company to innovate within the framework of existing monetization channels.
Key Responsibilities
Naman Datta, Zomato Brand Ads Manager, heads growth for the business through native ads, sponsored search opportunities, and unique custom interactive ad formats. Datta will be responsible for developing strategies to help non-endemic advertisers better reach their audiences.
He will be responsible for creating effective brand solutions that deliver ROI for the marketing partner. Datta is likely to look at automation of models for technology integration, scalable ad formats, and client handling.
He’ll be working with the Eternal product teams to enhance dynamic media platforms for visibility and conversions. He’ll streamline the process of acquiring new clients and generate an increase in revenue for the whole Eternal Marketing Team.
Naman Datta Professional Career History
Prior to joining Eternal, Naman Datta built his career profile through the various roles and experiences he had in digital media sales, branded content integration, and client management.
Most recently, he was the Manager of Cricbuzz, where he managed brand partnerships, studio integrations, and display ad properties on mobile and web properties. Before this, he was Senior Assistant Manager Digital Marketing and Sales at The Indian Express Online.
He has worked in reputed media and consumer technology companies like Newsroom AI India, India Today Group, Hike, Red Bull, and Nata Nutrico in various capacities such as executing events, brand partnerships, and commercial businesses.
Eternal and Zomato Brand Ads Background
Eternal is the parent body within which all consumer-facing digital verticals such as Zomato, Blinkit, District, and Hyperpure exist. Even though each brand works independently and has its own operations team, Eternal sets the strategic vision, resource allocation, and execution for all the platforms.
The Zomato Advertising Business is one of the main income generation centers within the business ecosystem. Through Zomato ads, local food businesses, cloud kitchen businesses, restaurant chains, and non-endemic brands can reach out to their customers within the app.
Enhancement of managerial capabilities in the Zomato Brand Ads space ensures that the advertising business of the platform scales with the needs of the merchants.
Professional Profile Overview
Parameter | Previous Experience | New Role |
Company | Cricbuzz, Indian Express, Hike, Red Bull | Eternal |
Designation | Manager (Branded Content & Media Sales) | Manager – Zomato Brand Ads |
Key Responsibilities | Media Planning & Content Integrations | Managing Brand Ad Solutions & Partnerships |
Business Focus | Digital Media & Brand Collaborations | Zomato Advertising Business Monetization |
Conclusion
Eternal appoints Naman Datta to bolster its ability to monetize ads and ensure that it can grow systematically through its commercial media networks. Datta’s wealth of experience in the field of digital media sales and campaign implementation will certainly help him do just that.
With digital media becoming more important every day in the process of multi-category ad targeting, his appointment will certainly help Eternal capitalize on its ad inventory. It will also benefit the merchants as well.
Frequently Asked Questions (FAQ’s)
1. Who is Naman Datta?
Naman Datta is an experienced media professional appointed as Manager – Zomato Brand Ads at Eternal.
2. What does Naman Datta do at Eternal?
He is linked to Eternal as Manager – Zomato Brand Ads.
3. What services are available in Zomato Brand Ads?
They offer in-app advertising, targeted by user behavior; sponsored search; and native media services.
